Developed the creative vision behind Women In Focus' brand experience dedicated to celebrating women and non-binary creatives working behind the camera. Led the visual identity across marketing campaigns, event design, and digital platforms, creating a cohesive system that balanced clear communication with an engaging visual presence. Guided by a bright, modern aesthetic, the brand fostered a sense of inclusivity and connection while allowing the voices of the community to take center stage. 

Across two successful summits, including a sold out inaugural event, the identity evolved into a fully integrated experience that strengthened the summit's presence and reinforced its mission of representation, education, and community.